Crunchy Pup
Complete nutrition for homemade dog meals
Hi, I’m Hutch. I’m a dog parent like you, and I’m building Crunchy Pup to help us feel more confident about what we’re feeding our pups.When my wife Wendy started adding homemade food to our dogs’ meals, the changes in their health were hard to ignore. But getting nutrition right isn’t always easy.That’s why we’re working on a daily supplement. It adds the vitamins and minerals homemade meals might miss.If you’ve ever wondered whether your pup is getting everything they need, join our early access list. You’ll get 20% off and guaranteed access to the best supplement on the market when we launch it!
Join the Crunchy Pup Club:
Be one of the first 100 to join & unlock VIP (Very Important Pup) status 🐶🎉
Get 20% off when presales open
Follow the journey as we build Crunchy Pup from scratch & shape our products with us
It's free!

Crunchy Pup VIP status unlocked! 🐶 👑 🎉
You're among the first 100 members of Crunchy Pup Club!That means you've earned VIP (Very Important Pup) status for your crunchy pupper for life!Congratulations! 🐾🎉VIP status comes with some fun perks, including first access to our supplement when we launch it, 20% off your order, and more.When we start selling, we'll have a limited supply, (and will likely sell out fast) but you'll have first dibs on placing an order so you won't miss out.Check your email for updates (we call them "pupdates").In fact... I think I hear some tail-wagging excitement coming from your inbox right now.Go check your email for my first message and hit reply to tell me all about your VIP! 🐾Can't wait to hear from you,
- HutchAndrew Hutcheson
Founder, Crunchy Pup Co⚠️NOTE: Since this is my first email to you, it might go to your spam, promotions, or junk folder.
If that happens, move the email to your primary inbox and you're good to go.
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Crunchy Pup Club: VIP
Your VIPup's Story
Mad Libs Style!
How this works
1. Fill in the blanks
2. Tap the button
3. Read your Very Important Pup's storyAfter that?
1. I'll email you so you know I got your story (👋 this is Hutch, founder of Crunchy Pup).
2. Reply with a picture of your VIP (if you want them featured in our VIP gallery). I update the gallery on Wednesdays.
3. A day will be dedicated to your VIP on Crunchy Pup's Instagram profile and Facebook page soon! 🐶💕
What happens next?
1. I'll email you so you know I got your story (👋 this is Hutch, founder of Crunchy Pup).
2. You can reply with a picture of your VIP (if you want them featured in our VIP gallery). I update the gallery on Wednesdays.
3. A day will be dedicated to your VIP on Crunchy Pup's Instagram profile and Facebook page soon! 🐶💕
Crunchy Pup Club: VIP
Your VIPup's Story
Mad Libs Style!
Fill in the blanks below and help us celebrate your pup as a VIP (Very Important Pup)!
We’ll feature your VIP on our social media, so have fun and show off your dog’s personality. 🐶💕
🐾 Success! 🎉
Thanks for sharing your pup’s story with us! We're so excited to have them join our VIP gallery!
Keep an eye out for a social media post celebrating your awesome VIP in the next couple of weeks, too!
Here's what you wrote in your VIP's story! 🐾
Hi, I’m {{vipform.pup_name}}, my humans often call me {{vipform.nicknames}}.
I’m a {{vipform.breed}}, and if you ask me, the best day ever is when I get to {{vipform.favorite_activity}}.
My best friend is {{vipform.best_friend}}, and I feel spoiled when I get to have {{vipform.favorite_treat}}.
I’ve been told I’m {{vipform.personality}}, but I prefer to think of myself as {{vipform.quirky_self_description}}.Wanna know how I got my name?
{{vipform.name_story}}Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
{{vipform.sign_off_name}} 👑
P.S. Sorry about the odd capitalizations! It's not your fault. It's a limitation of our forms. Yay technology 😅
What happens next?
1. I'll email you so you know I got your story (👋 this is Hutch, founder of Crunchy Pup).
2. You can reply with a picture of your VIP (if you want them featured in our VIP gallery). I update the gallery on Wednesdays.
3. A day will be dedicated to your VIP on Crunchy Pup's Instagram profile and Facebook page soon! 🐶💕
Where to next?

👑 Very Important Pups 👑
Hey, we're the Crunchy VIPups
We all need more cute pup pics in our lives, and these Crunchy VIPups are here to deliver!
🐾 Tap on any VIPup to see their story! 🐾
Or get VIP status for your pup!
Every dog should have their day.
Crunchy VIPs get theirs on Instagram, boop the button below to check them out!
Do you have a pup who SHOULD be a Crunchy VIP?
Fill in your name and email to join the Crunchy Pup Club. (It's free!) 🐾
Benefits:
Get 20% off when presales open
Follow the journey as we build Crunchy Pup from scratch
The first 100 to join & unlock VIP (Very Important Pup) status 🐶🎉
Do you have a pup who SHOULD be a Crunchy VIP?
Fill in your name and email to join the Crunchy Pup Club. (It's free!) 🐾
Benefits:
Get 20% off when presales open
Follow the journey as we build Crunchy Pup from scratch
The first 100 to join & unlock VIP (Very Important Pup) status 🐶🎉
Crunchy Pup VIP

Hi, I'm Figaro.
My humans often call me Figgy, Figs McCool, Figgy Faddle, or F-bomb.
I’m a Golden retriever + Chow Mix, and if you ask me, the best day ever is when I get to Go for car rides with the windows down!
My best friend is my papa, and I feel spoiled when I get to have turkey & cheese.
I’ve been told I’m a really loud barker, and shouldn’t bark at the sky booms, but I prefer to think of myself as the one who keeps the sky booms from attacking us.
Wanna know how I got my name?
This is the name the Humane Society gave me, and while my parents tried out several others names…Figgy is what stuck!Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Figgy
Crunchy Pup VIP

Hi, I'm Jack.
My humans often call me Jacky Beans, or Beansie.
I'm a black Lab/Golden Retriever/?? mix, and if you ask me, the best day ever is when I get to snuggle with my mommy, have my cousin Max over for a sleepover, and sniff around the garage once mommy finally gets to sit down in the evening.
My best friend is my mommy, and I feel spoiled when I get to have cheese.
I’ve been told I’m a scaredy cat who is literally afraid of his own shadow, and butterflies, and leaves that fall from the trees, but I prefer to think of myself as very aware of the dangers of this world.
Wanna know how I got my name?
My mommy’s grandma had several dogs in her lifetime - each named Jack. Mommy always found that to be hilarious, so it was a no-brainer when she found me, who bares a striking resemblance to her grandma’s OG Jack!Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Jack 🖤
Psst! Wanna hear a fun fact?
My twin sis is Harley! Our moms met online because of Harley and me, yay!
Harley is another crunchy VIP, go check her out!
Crunchy Pup VIP

Hi, I'm Max.
My humans often call me Maxy or Maxy-Poo.
I'm a Miniature Daschund, and if you ask me, the best day ever is when I get to go on a hike and bark at every living thing I see!
My best friends Caiden and Jack (he's a Crunchy VIP too!), and I feel spoiled when I get to have eggs in the morning.
I’ve been told I’m high maintenance, but I prefer to think of myself as bougie.
Wanna know how I got my name?
My lovely mom picked me up and thought my name from my first home was perfectly fitting for me!Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Max
Crunchy Pup VIP
Hi, I'm Maggie.
My humans often call me Maggie Moo, or Moose.
I’m a Poodle/Papillon mix, and if you ask me, the best day ever is when I get to carry around my blue squeaky ball and snuggle on the couch with my mommy.
My best friend is Sammy (he's also a Crunchy VIP!), and I feel spoiled when I get to have treats in my Kong toy.
I’ve been told I’m sassy, feisty and fearless, but I prefer to think of myself as the boss of this house.
Wanna know how I got my name?
I come from a long line of Margarets!
In fact, the first born girl in my mommy’s family was traditionally named Margaret, so she decided to keep the tradition going with her first girl - me!Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 XOXO,
- Maggie 💕
Tap any photo to expand it 🐾
Crunchy Pup VIP
Hi, I'm Samson.
My humans often call me Sammy, Samsonite or Sammy Pancake.
I'm a Golden Retriever, and if you ask me, the best day ever is when I get to follow my papa around the frisbee golf course, and maybe go for a swim!
My best friend is my papa, and I feel spoiled when I get to have popcorn or peanut butter (xylitol free, of course!). 🍿
I’ve been told I’m an excellent dancer, kind of a fraidy cat and a very good boy, but I prefer to think of myself as the protector of my family.
Wanna know how I got my name?
My mama had always wanted a Golden Retriever!
When she was a little girl, she’d rent books of dog breeds from the library & decide on names for her future dogs based on breed.
That is not at all nerdy.
So, Samson (Sammy) was always her choice for me!Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 XOXO,
- Sammy 🥜
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Crunchy Pup VIP
Hi, I'm Buddy.
My humans often call me Budward, the Tippy Toe Bastard, or Buddy Bear.
I’m a Chow Chow Mix, and if you ask me, the best day ever is when I get to lay in the yard, soak in the sun, and then trick…I mean, convince my mama to come to bed when I say it’s bedtime by barking until she obeys.
My best friend is my mama, and I feel spoiled when I get to have eggs with breakfast.
I’ve been told I’m the happiest dog that ever there was, but I prefer to think of myself as …the happiest dog that ever there was! 🐾
Wanna know how I got my name?
My parents tried a few names on for size (Barkley because I bark a lot, Frodo and Chewy because my dad’s a nerd) but because I was just so very friendly, Buddy is the name that stuck!Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Budward
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Crunchy Pup VIP

Hi, I'm Bentley.
My humans often call me Bent, sweet baby, or crazy boy.
I’m a Cairn Terrier, and if you ask me, the best day ever is when I get to go on car rides and walks or go to Home Depot cause peoples ❤️ me.
My best friend is my Mom and Dad, and sometimes my sister when she wants to play!
I feel spoiled when I get to have ANY treat! 🦴
I’ve been told I’m adorable and kind of look like a muppet when my hair is grown out, but I prefer to think of myself as a happy pup who loves people and other dogs no matter their size. 🐾
Wanna know how I got my name?
Mom and Dad went through lots of names but Bentley just fit me.Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Bentley
Crunchy Pup VIP

Hi, I'm Rocket. 🚀
My humans often call me Love Pup.
I’m a Pomeranian, and if you ask me, the best day ever is when I get to hang all day with mom.
My best friend is my mom, and I feel spoiled when I get to have all the treats.
I’ve been told I’m a diva, but I prefer to think of myself as a queen.
Wanna know how I got my name?
When mom first got me, I took off running like a rocket, BOOM! 🚀Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Rocket
Psst! Wanna hear a fun fact?
My sister is Sprocket! She lives with my mom's mom!
Sprocket is another crunchy VIP, go say hi!
Crunchy Pup VIP
Hi, I'm Sprocket.
My humans often call me Sprocky, cuteness, Queen of the house.
I’m a Pomeranian, and if you ask me, the best day ever is when I get to go on trips or go outside to protect my yard so I can bark those intruders away.
My best friend is my Mom and Dad. I sitz by them when they are in their chairz. Sometimez I like my little brother (Bentley, he's a Crunchy VIP too!), but Ize old and he always wants to play.
I feel spoiled when I get to have soft treats!
I’ve been told I’m spoiled and so sweet, but I prefer to think of myself as Queen of all the house. 👑
Wanna know how I got my name?
I'm Sprocket because itz a cute name and I'm super cute and cuddly.Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- SprocketFun Fact!
They live in different houses, but Sprocket is biological sisters with Rocket, another super cute Pomeranian VIP, go check her out!
Crunchy Pup VIP

Hi, I'm Odin.
My humans often call me Love Pup.
I’m a Pit Mix, and if you ask me, the best day ever is when I get to play with water. 🌊
My best friend is my dad, and I feel spoiled when I get to have steak. 🥩
I’ve been told I’m extremely handsome, but I prefer to think of myself as extremely smart.
Wanna know how I got my name?
My Norwegian parents wanted to tap into my Norse lineage.Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Odin
Crunchy Pup VIP

Hi, I'm Bailey.
My humans often call me Baifey, Bai, Baiford, or boof.
I’m a JackChi, and if you ask me, the best day ever is when I get to chase squirrels in the backyard and go on long walks. 🐕
My best friend is my mom, and I feel spoiled when I get to have cookies.
I’ve been told I’m perfect, but I prefer to think of myself as simply exceptional.
Wanna know how I got my name?
I was named by my previous owner.Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Baiford
Crunchy Pup VIPs

Hi, we're Mahi & Tiki.
We're a Cavapoo (Mahi) and a Cockapoo (Tiki), and if you ask us, the best day ever is when we get to hunt Linda’s and squirrels and bark at everyone outside. 🐿️
Mahi's best friend is daddy and Tiki's best friend is mommy, and we feel spoiled when we get to have treats.
Mom and dad say I'm mellow (Mahi) and I'm a wild thing (Tiki), but we prefer to think of ourselves as perfect!
Wanna know how we got our names?
We got our names because mom and dad love the Florida Keys and the fish (Mahi), and they kept with the fun tropical theme for my name, Tiki!Thanks for making us feel like VIPs (Very Important Pups). We may not technically run this place, but around here, we’ve got a feeling we're kind of a big deal.🐾 Love,
- Mahi & Tiki
Crunchy Pup VIP
Hi, I'm Harley.
My humans often call me Wee wee.
I’m a retriever mix and am Jack's twin sis!
If you ask me, the best day ever is when I get to have my Greenie. 🦴💚
My best friend is my new sister Nala and of course my brother Jack, and I feel spoiled when I get to have chicken.
I’ve been told I’m highly anxious but very loving, but I prefer to think of myself as House protector and Cat hearder.
Wanna know how I got my name?
My Mom always loved the character HarleyQuinn.
So therefore I'm Harley!Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Harley 🖤
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Crunchy Pup VIP
Hi, I'm Chipper.
My humans often call me Chip.I’m a Golden Retriever, and if you ask me, the best day ever is when I get to go outside and chase the frisbee!My best friend is AJ (my human), and I feel spoiled when I get to have a bully stick, they’re my favorite!I’ve been told I’m hyperactive or insane, but I prefer to think of myself as a passionate pup that loves to show my affection. 🐕
Wanna know how I got my name?
My name came from one of the best Braves baseball players of all time, Chipper Jones!Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Chipper
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Hi, I'm Huxley.
My humans often call me Hux.
I’m a Golden Retriever, and if you ask me, the best day ever is when I get to open new toys.
My best friend is Dixie, and I feel spoiled when I get to have a trip to the office.
I’ve been told I’m the craziest pup in the office, but I prefer to think of myself as gentle attention seeker.
Wanna know how I got my name?
In terms of historical usage, the name Huxley is notably associated with the prominent English biologist and writer, Thomas Henry Huxley. Also known as Darwin's Bulldog, Huxley played a crucial role in promoting Charles Darwin's theory of evolution and was recognized for his contributions to the field of comparative anatomy. His pioneering work significantly impacted the scientific community during the 19th century. In modern-day usage, the name Huxley continues to be utilized as a name or a given name. It can be found across English-speaking countries, as well as among families with English heritage. Additionally, the name's connection to Thomas Henry Huxley may still invoke notions of scientific and intellectual prowess. The name Huxley has become a symbol of intellect, curiosity, and scientific inquiry.Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Huxley G. Perez
Crunchy Pup VIP
Hi, I'm Piper
My humans often call me Pipes, Piperinio, Baba Boo.
I'm a French Bulldog, and if you ask me, the best day ever is when I get to stroll along one of mom's runs, and digging on the beach, oh I love the beach too...🏖️
My best friend is Moose, and I feel spoiled when I get to have Dr Chris Brown's Drool Balls.
I’ve been told I’m sassy and have the best RBF as I always look angry, but I prefer to think of myself as Good Girl.
Wanna know how I got my name?
When I was little, I cried almost non stop. So the amazing team at No Pup Cleft Behind, said I had a set of pipes on me and so the name Piper was given and mom and dad decided to keep it as these angels at the rescue did so much for me, they wanted to keep the name.Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Piper
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Crunchy Pup VIP
Hi, I'm Reece
My humans often call me FuzzyBottom, Pumpkin Spice, Boss, or Xanax.
I’m a mutt. Folk Lore (AKA, the shelter) has it that 2 neighborhood dogs had a torrid affair. I’m part shih tzu, part maltese, part poodle and part cocker spaniel, and if you ask me, the best day ever is when I get to sit on top of the couch cushions with my people doing absolutely nothing.. 🛋️My best friend is my blue haired Dad 💙, and I feel spoiled when I get to have whatever is on the dinner table.I’ve been told I’m my mom's Sunshine puppy because I make her happy like a ray of sunshine, but I prefer to think of myself as fierce! My family calls me Fierce-ickle because I bravely protect them against delivery trucks, squirrels, leaves, dust particles… 🐾
Wanna know how I got my name?
Reese was my name at the shelter where I was born. My parents didn’t want to confuse me, so they kept my name. Plus, it reminded them of peanut butter candy, so it was a win/win.Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Reece
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Crunchy Pup VIP
Hi, I'm Bailey
My humans often call me Bails, or “PuppyKitty”.
I’m a Black Labrador Retriever, and if you ask me, the best day ever is when I get to chase my ball!My best friend is Dad, and I feel spoiled when I get to have anything Dad is eating.I’ve been told I’m the bestest at detecting squirrel farts from over a mile away and protect my family from them by through my powerful barking, but I prefer to think of myself as Lord of the castle and Master of all felines within my domain!👑 🐈
Wanna know how I got my name?
I’ll tell you a secret, when I was little I chewed up a lot of stuff and Dad started calling me Bailzebub.My favorite name is PuppyKitty because when Dad pets me I spin around and around like a kitty cat. 💫Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Bails
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Crunchy Pup VIP
Hi, I'm Pablo
My humans often call me Pabs, Pabsie, Doofus, Scoof, and other names that I’m not sure how to spell.I’m a Yorkie/MinPin, and if you ask me, the best day ever is when I get to spend time with my best friends, Bailey, Keegan and my mom.
My best friend is My Autumn, and I feel spoiled when I get to have cookies!I’ve been told I’m cute and cuddly, but I prefer to think of myself as mysterious. Because everyone says it’s a mystery as to why I bark incessantly.
Wanna know how I got my name?
My original name was Oliver. But my Autumn decided to change it to Pablo because she likes the Latino flair of the name.Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Pablo
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Crunchy Pup VIP
Hi, I'm Roscoe
My humans often call me Roscoe Jenkins.I’m a Terrier mix, and if you ask me, the best day ever is when I get to swim laps and lounge by the pool after getting back from Good Times Dog Bar.My best friend is my neighbor Birdie. She’s the most beautiful thing I have ever seen, and I feel spoiled when I get to have peanut butter.I’ve been told I’m difficult, but I prefer to think of myself as helpful.
Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Roscoe
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Crunchy Pup VIP
Hi, I'm Lucho
I’m a Border Collie, and if you ask me, the best day ever is when I get to wake up and walk with my hooman. I get so excited to go for a walk. Next best thing is when my troll…I mean hooman….plays fetch with me. 🥎My best friend is Brother, and I feel spoiled when I get to have bully sticks.I’ve been told I’m dramatic, but I prefer to think of myself as aware that I need to flex awesomeness with unbridled enthusiasm. 💪
Wanna know how I got my name?
My family’s first adopted border was named Nacho and we look so alike, so…Thanks for making me feel like a VIP (Very Important Pup). I may not technically run this place, but around here, I’ve got a feeling I’m kind of a big deal.🐾 Love,
- Lucho
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