Dog gut health · in the works
More good years start in the gut.
We're Hutch and Wendy. We feed three very different dogs on a normal budget, and we're building a daily powder that supports their digestion. Yours could be next.
The whole reason
These three run our house.
Jack won't touch chicken and side-eyes everything else. Figgy is a senior with three legs and strong opinions about walk routes. Pip is small, loud, and never tired.
Feeding them well felt harder than it should. Fresh food was great for them and rough on our budget. Kibble left us wondering. Crunchy Pup started in that gap.
Read our story →
I've been there, and here's what works for me and my dogs. Let's see if it works for you and your dog, too.
Hutch, co-founder
Why the gut
Good days start with a good gut.
Digestion
A settled stomach shows up everywhere. Appetite, energy, and yes, the backyard.
Skin and coat
A balanced gut supports healthy skin and a coat worth bragging about.
Everyday defenses
A healthy gut helps support your dog's normal immune function.
What we're making
A gut-health powder, coming when it's right.
One small scoop on the food your dog already eats. That's the whole routine.
- Probiotics, prebiotics, and digestive enzymes, with soothing fibers like pumpkin
- Made with picky eaters like Jack in mind, gentle enough for seniors like Figgy
- Safety confirmed by qualified third parties before anything reaches a bowl
- Priced for normal budgets, not luxury ones
It's in development now. Nothing is for sale yet, and we won't rush it. When it's ready, Club members hear first and get 20% off.
Join the ClubMeet the crew
Three dogs. Three sets of needs.
The gentle giant
Jack
Big Lab energy. Allergic to chicken, suspicious of new food, devoted to everyone.
The senior statesman
Figgy
A Chow mix with three legs, some arthritis, and zero self-pity.
The chief of chaos
Pip
Small Chihuahua mix. Huge motor. No off switch that we've found.
Fair questions
Things you're probably wondering.
When can I buy it?
There's no date yet, and we won't fake one. The powder is in development, and we won't sell it before it's right. Club members hear first and get 20% off at launch.
Will it cost like fresh food?
No. Fresh food pricing is the reason we started this. The powder is being built for normal budgets, whether you feed multiple dogs or one big one.
How do I know it's safe?
Nothing reaches a dog until qualified third parties confirm it's safe. We're working with an NASC-certified manufacturer, and every batch will have a certificate of analysis on file. Our own three eat what we make.
What if my dog is picky?
We live with two picky eaters, so every batch has to pass Jack and Figgy before it passes anyone else. And if your dog turns their nose up at launch, tell us. That's the feedback we want most.
The Crunchy Pup Club
Be first when it's ready.
If you feed multiple dogs or one big dog, you know the math. Join the Club and we'll send what we're learning, how the powder is coming along, and your 20% off at launch.
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